Internal Analysis

To map your company’s present situation and where you want to be in the future we agree on a number of areas that needs to be discussed, managed and prioritized. We gather everyone you think is relevant during one or several workshops. Common areas that we cover are:
• A SWOT analysis of your sales and marketing operations
• What are the most important obstacles that keeps you from reaching your business objectives?
• What is your value proposition?
• Which obstacles are internal and which are external
• What are your main obstacles for increasing operational sales time?
• What in your offering are most difficult to communicate to your customers?
• What is your position on the market today and where do you want to be in the future?
• How do you differentiate your company against your competitors and how can you motivate a present or future price premium?
• How do you segment your market?
• Which decision makers/influencers/ambassadors do you have today?
• What is your share of customer spending in your market segments?
• How often do you lose deals and why?
• We also discuss and map how you work with:
o Customers/Prospects
o Opportunities
o Activities
o Marketing
o Aftermarket/Service
o KPIs , follow up and forecasting
o Integrations with other processes and IT systems (ERP, portals, external databases etc)
o Etc