1. Internal Analysis
Workshop
Introduction
To map your companys present situation and where you want to be in the future we agree on a number of areas that needs to be discussed, managed and prioritized. We gather everyone you think is relevant during one or several workshops.
Common areas that we discuss during the workshop are:
A SWOT analysis of your sales and marketing operations
What are the most important obstacles that keep you from reaching your business objectives?
What is your value proposition?
Which obstacles are internal and which are external
What are your main obstacles for increasing operational sales time?
What in your offering are most difficult to communicate to your customers?
What is your position on the market today and where do you want to be in the future?
How do you differentiate your company against your competitors and how can you motivate a present or future price premium?
How do you segment your market?
Which decision makers/influencers/ambassadors do you have today?
What is your share of customer spending in your market segments?
How often do you lose deals and why?
